Prince Albert is a historic town nestled at the foot of the Swartberg Mountains in the Great Karoo. Established in 1762 on the farm Queekvalleij, it was officially named Prince Albert in 1845 in honour of Queen Victoria's consort. The town boasts a rich architectural heritage, with many buildings showcasing Cape Dutch and Victorian styles. Notably, the Fransie Pienaar Museum offers insights into the area's history, including its agricultural and cultural developments.

Prince Albert has evolved into a vibrant cultural hub, attracting artists, writers and musicians. Events like the annual Journey to Jazz, Open Studios and the Leesfees literary fair celebrate the town's creative spirit, while the Vino Camino and various biking events offer something truly spectacular for the adventurous spirit. The local economy thrives on agriculture, particularly sheep farming and the cultivation of olives and figs. Tourism also plays a significant role, with visitors drawn to the town's scenic beauty, historical charm and warm hospitality.

Outdoor enthusiasts can explore the nearby Swartberg Pass, part of a UNESCO World Heritage Site that offers breathtaking views and hiking opportunities. Prince Albert's unique blend of history, culture and natural beauty makes it a cherished destination in the Western Cape.